121 - Competing with AI Giants: Strategies for Startups to Stand Out

Thomas Watkins

Published on: 16/07/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Balki Kodarapu, a Fractional CTO, to explore the importance of design systems and navigating the AI-driven tech landscape. Balki shares strategies for collaborating with non-technical founders and leveraging domain expertise to differentiate startups in a competitive market. The episode wraps up with insights on building design systems and the value of focused, actionable podcast content.